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This web page dnefishingtackle.com states the following, "Providing you with affordable high quality fishing products." We saw that the webpage also stated " In the year of 2005, DNE Fishing Tackle started to expand business activities in Vancouver, BC." It also said " Our aim is to fulfill the specific needs of the market in response to the latest trends in fishing product design. In the Fall of 2007, the revolutionary barbless cutting blade hook was introduced." The header had dne fishing tackle as the highest ranking optimized keyword. It is followed by dne fishing hook, fishing equipment, and vanocuver supplier which isn't as ranked as highly as dne fishing tackle. The next words dnefishingtackle.com used was dne float. cutting blade hook was included but might not be understood by search engines.